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SUSAN SUMMER  

345 SILVER LANE # 4E SACRAMENTO, CA 34567 

TELL:******  Email:

PROFESSIONAL EXPERIENCE

McDonald's CORPORATION 200S-present  Oak Brook, IL  

BRAND MANAGER (CONSULTANT) -MCDONALD'S MENU MANAGEMENT TEAM 

. Requested by McDonald's management to fill in for a Director on a Field Training assignment to serve as full-time Brand Manager for two separate stints 

. Managing all aspects of new breakfast product launch including: test market evaluation, product development, pricing and sales, marketing plan, operation test, and advertised sales test 

. Leading a cross-functional team comprised of five agencies: General, African-American and Hispanic Consumer market segments, merchandising and packaging, and internal McDonald's departments consisting of: Culinary, Operations, Equipment, Business Research, Sales Analysis, Supply Chain and Creative 

. Overseeing logistics for six store operations test in preparation for 1,000+ store advertised sales test 

. Organized successful Chicken Selects sampling market test leading to McDonald's national sampling launch-first-ever to Quick Service Restaurant category

DDB CHICAGO September 2003-present 

ACCOUNT MANAGER-McDonald' s MENU MANAGEMENT TEAM/YOUNG ADULT TEAM.

. Managed 10 new product advertised sales tests in more than 20 markets throughout the United States. Spearheaded advertising efforts for 13,000 store National launches of: Chicken Selects, Premium Chicken sandwiches and Fiesta Salad 

. Successfully managed more than $14 million in production budgets across 24 television productions spanning two years 

. Planned and executed all advertising for first-ever National Quick Service 

Restaurant sampling program with Chicken Selects resu1ting in a volume lift of 115%

EDUCATION

CALIFORNIA LUTHERAN UNIVERSITY

Thousand Oaks, CA Bachelor of Arts, Marketing Communications, Magna Cum Laude; Graduated May 2001

ACTIVITIES AND INTERESTS 

Volunteer for Off The Street Club in Chicago (2005) Co-Chair of the First Annual " 

Dailey Golf Day" and the Los Angeles "Career Day" at Dailey(2002-2003) Interests include: Traveling, movies, photography, and making homemade Italian pizza
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